The goal of catching up with those who win partnership agreements is not always a walk in a park. In addition to investing in time and effort to find, review and win potential partners, you must also carefully establish the terms of your agreement to ensure that costs and responsibilities are clear to both companies. No matter the size or small size of your distributor, the brand license is always a possibility on the track. That`s why it`s advantageous to understand the basics of what it means and how you can get a trademark license. Whether you become licensed or licensed, it`s up to you, your brand and your goals. Some distributors enter into sales and sales with other retailers, with one party agreeing to sell the other`s products. If you enter into a z.B product deal, you may need to provide details such as minimum orders, delivery times, payment terms, wholesale and retail prices, etc. Doing a social media deal? You need to know you and your partner`s numbers when it comes to traffic, readership, email marketing lists, subscriber numbers, etc. For example, online retailer The Honest Company, which sells baby products, has reached an agreement with Target to sell their products.
Sometimes a partnership can be as simple as „social media friends.” Popular with socially experienced SMEs, these agreements may include, among other things, the promotion or mention of mutual companies on social networks, the contribution of articles or content to the other`s websites, and in particular the establishment of common online competitions. You should also think about the nature of your agreement. How will the partnership work and what is your ideal outcome? The answer depends on the type of activity you and your partners have and your company`s goals. Other merchants decide to organize events in collaboration with organizations and other traders. Depending on the event, these partnerships can allow retailers to share costs, improve engagement and communicate with more consumers. The partner undertakes to market the services only under the brand names defined by SYB. Under no circumstances does the partner (i) market services under other brand names or (ii) under SYB-designated trademarks in combination with other brands, trade names, domain names, words or symbols, „line tag,” „sleep line” or „enhanced declaration,” whether in the possession of the partner or a third party, including co-branding, double-branding or other combinations.
